STORY


Our Story

It is beyond the borders, in the unexplored blurred line between urban environment and beach lifestyle that the project of three friends from Milan was born, back in 2014. Globetrotting, sailing across the Mediterranean, diving and relaxing in the Caribbean, a recurring event inspired them: on every single trip someone lost keys, sunglasses, wallet or documents.
It was in Bali, after the last frustrating loss and consequent waste of time, that a solution appeared: “If we had zip pocket swimsuits, everything would be SAFE”.

HERE COMES THE BRAND SAFE, THAT PROMOTES A CONFIDENT TRAVEL STYLE: SEAL YOUR POCKETS AND MOVE FREELY! USEFUL AND ESSENTIAL:
ZIP YOUR LIFE WITH SAFE!








The Soul Of Milan

Milano style is simple but unpredictable, elegant but creative,
comfortable but smart.












Urban Beachwear

Safe is the brand where the metropolitan vibe meets the trendy beach lifestyle, blanded into a casual, elegant and refined style.












The Ideal Client

No matter if socializing on a trendy beach or on a rooftop overlooking Dubai skyline: be naturally smart, unexpected, elegant, outstanding... be SAFE!
A natural flow, a modern way to seize the day.
No time and no distance: SAFE attitude is cosmopolitan and always in the now!

 










Added Value

Details make the difference: that is elegance!
The zipped pocket is our signature. Smart and sophisticate, it makes you feel confident on the beach, travelling, moving around the city or even playing golf.